The Future of Event Tech

Event technology is evolving at an incredible pace. What worked yesterday might not be enough to stay competitive tomorrow.

AI, automation, sustainability goals and changing attendee expectations are reshaping how event brands connect with customers. Understanding these changes and anticipating what’s next has never been more important as the landscape shifts.

Don’t get left behind

We’ve gathered insights from our team, customers and partners to help you navigate the challenges and opportunities ahead.

Whether you’re an event manager or experiential marketer; whether you work in-house or for an agency – staying on top of these developments will enable you to adapt and thrive in a constantly changing environment.

What you’ll find inside

• How agentic AI might transform event planning and attendee registration flows.
• Ways to deploy hyper-personalisation at scale in your business events.
• Why attention is now the most valuable event commodity and how to capture it.
• Approaches for deploying multi-generational event tech that works for every attendee.
• Opportunities to use data analytics to improve performance and secure investment.
• How to beat budget pressures with smarter tech purchasing and consolidation.